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Case study - JAG+
The design concept of a completely new brand strategy, brand territory and identity for an LGBTQ+ organization: JAG.
JAG is a community organization of action and mutual aid from Montreal created in 1997. Their mission by choosing our services was to improve their visibility on social media and be more recognizable among their target audience, which are the LGBT+ community and their surroundings.
Their current issue: Lack of consistency on their social media, strategy and nominal that does not suit their target audience and logo that require refinement. Here, we will implement a thoughtful new Brand strategy and identity while conserving the roots of JAG.