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Atmosphere Plein air

Adidas terrex

Role

Directed, Photo and filmed by Béatrice Vu

Camera assistant Pascale Anctil

Music mix by Mustafa Yamak

Date

September 2024

Description

In collaboration of Atmosphere Plaine air, we crafted a campaign for the launch of adidas Terrex new merchandise. There mantra: If nature could walk, it’d tell us all to get out more. Whoever you are, wherever you are from, you belong out there […] With a thoughful concept revised and approved, we made sure to craft visuals that will embody inclusion, the love for outdoors and a narrative that goes beyond physical achievement.

Short Impactful Video

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Brand Photography