Atmosphere Plein air
Adidas terrex
Role
Directed, Photo and filmed by Béatrice Vu
Camera assistant Pascale Anctil
Music mix by Mustafa Yamak
Date
September 2024
Description
In collaboration of Atmosphere Plaine air, we crafted a campaign for the launch of adidas Terrex new merchandise. There mantra: If nature could walk, it’d tell us all to get out more. Whoever you are, wherever you are from, you belong out there […] With a thoughful concept revised and approved, we made sure to craft visuals that will embody inclusion, the love for outdoors and a narrative that goes beyond physical achievement.
Short Impactful Video
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